Caffeine & Sleep
The European Food Safety Authority states that even 100 mg of caffeine may affect sleep duration and sleep patterns in some adults, particularly when consumed close to bedtime.
View EFSA research →BORN IN SWITZERLAND · BUILT FOR EVERYWHERE
RYXO
ENERGY TASTE.
ZERO CAFFEINE.
The drink for when you want the Energy experience — without another caffeine hit.
FIRST DROP — APRIL 2027
SCROLL TO DISCOVER ↓
WHY RYXO
YOU LOVE ENERGY.
NOT ALWAYS THE CAFFEINE.
You love the taste, the can, the ritual and the feeling of an Energy drink. But another caffeine hit does not always fit the moment. RYXO is being created for that space.
THE TASTE.
THE EXPERIENCE.
0 MG CAFFEINE.
THE IDEA
SO, WHAT IS RYXO?
RYXO is a new caffeine-free drink brand built around one simple idea: you shouldn't need caffeine just to enjoy the Energy experience.
We're currently creating the first RYXO drink. It is being designed to be intense, modern and best served cold from the can — for daytime, late nights and every moment in between.
- 0 mg caffeine
- Intense, modern taste
- Made for the can
- A lifestyle drink, not a compromise
THE LINEUP
FIVE FLAVOURS.
ZERO CAFFEINE.
ORIGINAL
ENERGY TASTE
0 CAFFEINE · 0 SUGAR · 0 TAURINE · 500 ML
THE VISION
WE'RE NOT BUILDING ANOTHER ENERGY DRINK.
WE'RE BUILDING RYXO.
The goal is bigger than one drink. RYXO is being built as a global beverage and lifestyle brand for a new generation. From Switzerland to the world.
BORN IN SWITZERLAND.BUILT FOR EVERYWHERE.
FIRST RELEASE
001
APRIL 2027
The first RYXO drop is currently in development. Early supporters will get the first product reveals, flavour news, launch updates and access to limited first-drop opportunities.
GET EARLY ACCESSYOUR OPINION
DO WE EVEN NEED THIS?
Do we even need a product like this? Share your opinion!
THE RYXO LIST
BE THERE
FROM DROP ONE.
Join the RYXO waitlist and be the first to know what happens next.
No spam. Just RYXO.
YOU'RE IN.
WELCOME TO RYXO.
WELCOME TO RYXO.
THE DATA
BACKED BY RESEARCH
Energy drinks are widely consumed — but caffeine isn’t wanted in every situation. Research shows that caffeine can affect sleep, while taste remains an important reason why people choose energy drinks. That is the gap RYXO is exploring.
Energy Drinks Are Mainstream
A European survey by EFSA found that 68% of surveyed adolescents aged 10–18 had consumed energy drinks, showing how established the category has become among younger consumers.
View EFSA study →Taste Matters
Research on energy drink consumers found taste to be an important reason for consumption. Among participants with a preferred brand, 86% reported choosing that brand because of its taste.
View study →